INVENTIVE: Empire FM’s “Know Your Lemons Campaign” making great strides

Over the years, the month of October has been declared by the World Health Organization as the Breast Cancer Awareness Month with the initiative recognized globally.

The Breast Cancer Awareness month, is observed to increase attention and support for the awareness, early detection, treatment and palliating care of this disease.

As part of efforts to reach out to people and help create more awareness in the Western Region, the leading urban radio brand in the Sekondi-Takoradi metropolis, Empire FM has rolled out the “Know Your Lemons Campaign”.

The initiative is been championed by the station’s Mid-Morning show host Naa Ayorkor with inspiration from her Naa Ayorkor Foundation.

As part of the awareness creation exercise, vital information is relayed through the air space by educating the general public about breast cancer on all major shows.

The “Know your Lemons” project is aimed at using the airwaves of Empire FM to educate women and children about the disease and lessen the fear associated with it. In addition, the campaign is geared towards encouraging regular checks to ensure early detection of the disease; this in effect will help in maintaining the 98% survival rate within 5 years of detecting the disease.

Also in helping to promote self-examination and regulation test, Empire FM have been promoting a short video on its social media handles featuring all the male and female employees of the station. The video captures staff encouraging other men to be ‘breast friends’ as well as encourage their female counterparts, family and friends to get tested and self-examine their breast.

This year’s awareness campaign which builds on the successes of activities over the years, entails a month-long daily tips about breast cancer which is offered on all major shows at Empire FM with detailed on air interviews every Tuesday on the Branch-Mix, where health experts educate the general public on the disease.

The employees of Empire FM this October marked the commencement of this years’ “Know Your Lemon” campaign with a photo-shoot.

Watch out for the next article which will contain all the photos from the shoot to mark the “Know Your Lemons Campaign”.

By: Edmund Temple Djirackor